Detangle, hydrate, and protect hair from heat, humidity, and environmental damage with nourishing sulfate-free Curl Shampoo and Conditioner and Leave-In Curl Butter, a deeply restorative yet weightless cream for a variety of curl patterns.
Set Includes:
Curl Shampoo, 2 oz./ 60 mL
Curl Conditioner, 2 oz./ 60 mL
Curl Leave-In Butter, 0.5 oz./15 mL
Curl Shampoo: A rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.
Curl Conditioner: Weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls.
Curl Leave-In Butter: A healing, leave-in cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralize frizz, and guard from heat and humidity. Simultaneously, Alpha Keratin 60ku® repairs cracks and splits to protect against breakage, leaving curls stronger, softer, and full of shine.
What Makes It Different: Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is the only premium curl line free of the Big Six chemicals––parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Scent: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Ideal For:
A broad range of soft waves to highly textured curl patterns
Safe for color-treated and chemically treated hair
How to Use:
Shampoo:Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner
Conditioner:Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2–3 minutes. Rinse thoroughly
Leave-In Butter:Work a generous amount of product into wet or damp hair from root to ends. do not rinse. Reapply as needed
Love the oil!! It’s my second time purchasing. I initially bought it in a small boutique and after a diligent Internet search, I found you guys and purchased through you.
This time, I bought the larger bottle, but the pump that was sent does not fit the bottle.
I attended the Jane Iredale makeover session at the shop and instantly fell in love with this lip shade! The color worked so well with my complexion and stays on for hours. Even after eating and drinking you're left with a beautiful stain on the lips. 10/10 recommend!
My kids love this! This is our third bottle we’ve purchased and every time we run out they beg for more. This is our first time trying a different fragrance and it did not disappoint.
So I love that this tint is natural and I like to try new items in the store as there are limited chemicals. This stain is great for an evening out or even one coat to go to work daily. However, it transfers and only lasts 1-2 hours before you need to reapply. It's a pigmented finish and usually I see color left on the outlines of my lips.
Purchased the sample size and will be upgrading to the full bottle. It smells wonderful, not overpowering and will not bother your sinuses or give headaches.
This stuff gives such good protection for my extremely sun-sensitive lips. So grateful for this shade - perfect for neutral toned skin. it looks good, without shouting "I'M WEARING LIPSTICK!" I've tried Berry (a bit too cool for me) and Red Earth (a bit too warm) before, and Nude is just right.
I really love this lotion. For $13 and no plastic I am really impressed. Hopefully you guys keep doing. Plastic refills I think that’s what we’re all looking for ideally
This palette is the perfect combination of colors to wear everyday. The formulation is soft with high color payoff. Easy to travel with for on the go makeup!
I love this face wash. I cannot explain how it makes my skin feel clean, soft not tighter stripped it’s the perfect second step to a double wash method. I tried it on a whim after using a sample in store and I’m so glad that I did.
This is the product that brought me to Beauty Shop Bellaire - a friend uses this lipstick and loves it. Wanted an in-person experience to find the color that suited me best. Found three by trying them at this shop! Now it's the only lipstick I wear; it's so soft and moisturizing.
Love how clean this brand is - no carcinogenic ingredients. It goes on a bit thin and takes a bit more work to apply, but that's comparing it to toxic brands I've used in the past. It has great staying power in hot steamy weather.
I liked it when I tried a sample at the shop, but when I wore it the next day, the lip gloss had a stickyness that would not go away. Found myself distractedly smacking my lips an hour later and ended up wiping it all off. Then I saw the product contains polybutene; gross, don't want that in something I'm going to easily ingest. Tossed it in the trash.
The scent is perfect!! So fresh and clean. Arrived quick with zero issues. And i love the touch of a hand written thank you. Makes me want to be a return cutomer!